The Tree of [Un]Common Knowledge

This project was an opportunity for me to explore the creation of larger work, as well as to partner with Resolve Design, a pair of designers working in very different media than myself. I was curious to explore bringing together motion graphics with a handmade paper tree and how these vastly different mediums could interact with one another. The installation was presented at the CreativeMix Conference in Vancouver BC on November 4th, 2010.

The work is inspired by the idea of a tree of knowledge, and we chose to interpret this in a literal sense in both the tree form and the graphics.

From the Resolve Design artist statement: “Our project began as a simple creative art exercise, developed over 4 days, loosely based around trees in general. But research about the evening migration of crows to the Still Creek roost uncovered commonly known, but oft-forgotten Vancouver facts – historic and current. The project quickly focused on exploring Vancouver, with trees as the connecting element.”

 


Paper tree without the motion graphics projection.

 

At the exhibition I was absolutely thrilled to see people drawn in by the piece. Little kids were enthralled with the animation and the tree, and at least a few kept their parents waiting while they watched it over and over. We had great feedback from people who stopped by to talk with us, and it’s pretty clear we gave people the sense of wonder I was hoping for.

 

© Rachael Ashe