October 22nd, 2014
This is work I have been sitting on for months while I waited for the advertisements to be approved by the client and go to print. I was commissioned in June by ReThink Communications to cut and fabricate by hand two illustrated scenes created from ten layers of paper to advertise So Nice soy and almond milk.
Around the time I completed my part of the work I shared two tiny details of a bird and a maple leaf, one from each scene. It gives an idea of the scale I was working at, though both scenes once assembled were approximately 9.75″ high, 3.75″ wide, and 8″ long.
Work in progress of the Yoga pose diorama, just after all the layers were cut.
Work in progress of the Yoga pose diorama, fully assembled in my studio.
Work in progress of the Gardening diorama, just after all the layers were cut.
Work in progress of the Gardening diorama, fully assembled in my studio.
The paper I worked with was 100lb watercolour paper, which was a heavier paper than I was used to at the time. The agency wanted a handmade look and feel to the pieces, to suit the organic focus of the products. The blank cartons were provided by the client, and skinned in post-production by the agency.
The final version of the artwork used in the advertisement can be viewed in my portfolio.
June 26th, 2014
I’ve been working on a papercraft commission with ReThink Communications for the last week and a half. The finished pieces are intricate set pieces made from paper, and they look incredible. This work was shot by a photographer yesterday and will be part of an ad campaign coming out later this summer. I can’t yet share the finished work, so I thought I’d hint at things to come with a few two tiny details.
The project has been terrific to work on, and has given me ideas to use towards my own work. It even has me rethinking the type of paper I typically use.
October 9th, 2013
I am pleased to present this recent commission I completed last week for Earnest Ice Cream. The piece was installed in the shop last Saturday morning and will be on permanent display.
Ben and Erica reached out to me over the summer about creating artwork for their new scoop shop that opened on Fraser Street in August. As our discussions began about what sort of work they wanted for the shop I had just done the first experiment of translating my paper cut designs into laser cut wood, and this is what they chose to go with.
Because their budget was limited we chose the design from existing paper cut work, which you can see in my portfolio. From there I scanned the work in two pieces (because it was too large for the scanner), then assembled and cleaned it up in Photoshop.
The most involved bit of work in this process was creating a clean outline of the design using Illustrator. I don’t have a lot of experience using this software so my friend Kirsti kindly gave me a crash course in what I needed to know. I used the trace function to create the outline but it was hours (and hours) of tedious work to clean it up into something usable.
This is a key step because the laser cutter works with vector files, and the cleaner the outline, the better the final product.
The finished piece is cut from bamboo plywood, and was fabricated by Hopewell Works Ltd. This is a laser cutting and engraving fabrication studio, located right in my neighbourhood, and I was referred to by Derek of Laser Cutter Cafe. The people at Hopewell Works really know their stuff, and it was great to work with them.
It was a huge learning curve to figure out how to make this piece, and I could not have done it without the help of Boris, Arnt, Val, and Kirsti. Each one of them shared their knowledge with me, or lent a hand in some essential way.