22 Oct

Paper Cut Dioramas For So Nice

This is work I have been sitting on for months while I waited for the advertisements to be approved by the client and go to print. I was commissioned in June by ReThink Communications to cut and fabricate by hand two illustrated scenes created from ten layers of paper to advertise So Nice soy and almond milk.

Around the time I completed my part of the work I shared two tiny details of a bird and a maple leaf, one from each scene. It gives an idea of the scale I was working at, though both scenes once assembled were approximately 9.75″ high, 3.75″ wide, and 8″ long.

So Nice work
Work in progress of the Yoga pose diorama, just after all the layers were cut.

So Nice work-6
So Nice work-3
Work in progress of the Yoga pose diorama, fully assembled in my studio.

So Nice work-2
Work in progress of the Gardening diorama, just after all the layers were cut.

So Nice work-4
So Nice work-5
Work in progress of the Gardening diorama, fully assembled in my studio.

The paper I worked with was 100lb watercolour paper, which was a heavier paper than I was used to at the time. The agency wanted a handmade look and feel to the pieces, to suit the organic focus of the products. The blank cartons were provided by the client, and skinned in post-production by the agency.

The final version of the artwork used in the advertisement can be viewed in my portfolio.

© Rachael Ashe