26 Aug

Postcards. Get your red hot postcards.

Postcard set

One of the many bits of terrific information I learned in my “Artist Survival Skills” course with Chris Tyrell was about creating a vertical inventory of my work. This means creating a variety of work with different price points that allow me to cater to more than one audience. The idea behind this is to make the most of what I do by taking work that is time consuming to produce and therefore expense for people to buy and reproducing it in a way that is more affordable. A great example given of this was reproducing artwork as greeting cards.

Postcards!!!!!!

I am a bit of a stationery junkie and write snail mail letters regularly so it was a no-brainer for me to turn my artwork into postcards. I selected five of the collages created in my moleskin sketchbooks, scanned them, tweaked and cleaned them up in photoshop, and created a postcard backside image to compliment the front. My friend Kirsti helped me put together the final print files and then off everything went to the printers. I used Minuteman Press in Vancouver, and I’m pretty happy with the quality reproduction of my work. (They also produced my new business cards and the labels I’m using to package up the postcards.)

The postcards are available for purchase through my Etsy shop as a set of five. Get ’em while they’re hot.

© Rachael Ashe