22 Apr

Where’s Lepos?

Space explorer Pigeon space chase

I took these photos last summer while in Toronto on a graffiti walk with local flickrite Wacky Doodler. I didn’t realize at the time that this funny little character, named Lepos, is part of an international street art campaign. There have also been sightings of him in New York, Los Angeles, Stockholm, and Prague. There is an amusing article from the Wooster collective on How to plan a viral marketing campaign” using the Lepos street art as an example.

© Rachael Ashe